Muntons European Agents & Distributors Conference was held on the 12th and 13th of June in Milan. The event was well attended with 23 of Muntons channel partners from across 15 countries present over the 2 day conference. Each year the conference is held in a different European city last year it was held in Barcelona.
The annual get together enables Muntons to further develop its business relationships with its Channel Partners, and ensure that sufficient support and training is being provided. It also gives an opportunity to meet new and existing European colleagues that the Muntons sales team had not been able to meet during the previous year.
Over the two days of the conference, Muntons gave several presentations covering topics such as product range review, anti-bribery regulations and introductions for new members to the team. Muntons Channel Partners were invited to make presentations on their business successes. The presentations provided a useful cross-flow of information.
Two practical group workshops were held providing an opportunity for the agents and distributors to network with each other as well as with the Muntons team. Each workshop was followed with a short presentation which provided an opportunity for attendees to demonstrate their understanding of Muntons malted ingredients and the benefits these give in a host of applications.
Next year the conference will be even bigger and even better, as we have already noted some ways to improve the conference format.